MIXED DATA SCATTERS CPG ITEM SELECTIONS

MINNEAPOLIS -- Fickle consumers are compelling grocery manufacturers to pursue several health-related product initiatives, even though the activity is exposing contradictory buying habits.For example, U.S. dollar sales and unit sales of ready-to-eat cereal in supermarkets, drug stores and mass merchandisers, excluding Wal-Mart, declined 2.6% and 3.8%, respectively, for the 52 weeks ended June 13,

MINNEAPOLIS -- Fickle consumers are compelling grocery manufacturers to pursue several health-related product initiatives, even though the activity is exposing contradictory buying habits.

For example, U.S. dollar sales and unit sales of ready-to-eat cereal in supermarkets, drug stores and mass merchandisers, excluding Wal-Mart, declined 2.6% and 3.8%, respectively, for the 52 weeks ended June 13, according to Information Resources Inc., Chicago.

Yet Mintel International, Chic

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