MIXED REPORT CARD FOR SALES AGENTS

WASHINGTON - Packaged goods makers are likely to increase their reliance on outside sales agents and brokers, though they are mixed on whether outside agents are better equipped than their in-house sales staff to handle certain tasks, a new study showed.The Grocery Manufacturers Association study was expected to be released at the GMA's annual Executive Conference at the Greenbrier, White Sulphur

WASHINGTON - Packaged goods makers are likely to increase their reliance on outside sales agents and brokers, though they are mixed on whether outside agents are better equipped than their in-house sales staff to handle certain tasks, a new study showed.

The Grocery Manufacturers Association study was expected to be released at the GMA's annual Executive Conference at the Greenbrier, White Sulphur Springs, W.Va., which ends today.

Outsourcing is prevalent today: Sales and mark

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