MIXING IT UP

It takes a green thumb to grow gift sales in floral departments.Though balloons, ceramic vases and other non-perishable gifts can be profitable, retailers must know what they're doing to move the items out of the stores. Like a bouquet of flowers that's starting to wilt, knickknacks should not be left to gather dust on store shelves."You have to have a good representation of decent non-perishable

It takes a green thumb to grow gift sales in floral departments.

Though balloons, ceramic vases and other non-perishable gifts can be profitable, retailers must know what they're doing to move the items out of the stores. Like a bouquet of flowers that's starting to wilt, knickknacks should not be left to gather dust on store shelves.

"You have to have a good representation of decent non-perishable merchandise," said Tom Lavagetto, president of The Floral Consulting Group

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