MIXING IT UP

With home video now outpacing theaters in terms of revenues, non-theatrical product is an increasingly important part of the video mix. And direct-to-video titles are particularly strong contributors to the rental and sell-through markets.Despite their abundance, however, DTV and other "B" titles are losing ground with some specialists at supermarket chains."Several years ago, DTV and other 'B' movies

With home video now outpacing theaters in terms of revenues, non-theatrical product is an increasingly important part of the video mix. And direct-to-video titles are particularly strong contributors to the rental and sell-through markets.

Despite their abundance, however, DTV and other "B" titles are losing ground with some specialists at supermarket chains.

"Several years ago, DTV and other 'B' movies were a third of our inventory; now they're only about 10%," said Theresa D

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