MMI HIRED TO HANDLE WAKEFERN STORE BRANDS

ELIZABETH, N.J. -- Wakefern Food Corp. has hired Marketing Management Inc. as a private-label consulting firm to increase the sales and competitiveness of its extensive private-label lines.MMI, based in Fort Worth, Texas, will set up shop in Wakefern's headquarters here to help Wakefern overhaul the private-label program and act, in essence, as a go-between for all private-label manufacturers who

ELIZABETH, N.J. -- Wakefern Food Corp. has hired Marketing Management Inc. as a private-label consulting firm to increase the sales and competitiveness of its extensive private-label lines.

MMI, based in Fort Worth, Texas, will set up shop in Wakefern's headquarters here to help Wakefern overhaul the private-label program and act, in essence, as a go-between for all private-label manufacturers who want to supply the cooperative wholesaler with products. Wakefern services about 170 sup

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