M&M/MARS, TDS STUDY SHOWS FRONT END NEEDS FACE LIFT

CHICAGO -- The supermarket checkout doesn't meet the needs of the majority of consumers, according to results of a study conducted at five major retailers.The study, called Front-End Focus, is a joint effort between M&M/ Mars, a unit of Mars, Hackettstown, N.Y., and Time Distribution Services, a subsidiary of Time Warner, New York. It is being conducted by Dechert-Hampe & Co., a consulting firm in

CHICAGO -- The supermarket checkout doesn't meet the needs of the majority of consumers, according to results of a study conducted at five major retailers.

The study, called Front-End Focus, is a joint effort between M&M/ Mars, a unit of Mars, Hackettstown, N.Y., and Time Distribution Services, a subsidiary of Time Warner, New York. It is being conducted by Dechert-Hampe & Co., a consulting firm in Northbrook, Ill.

The goal of the report, one of the first of its kind,

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