MOBILE DINING CARS TRAVELING TO SUPERMARKETS

ENGLEWOOD CLIFFS, N.J. -- Food sampling is on the road in a mobile diner car that travels to supermarkets, among other locations, while being promoted locally by radio spots.ntly on the road with the diner cars, a radio buy and sampling program.For example, Knorr's Soup from CPC Foods here has embarked on a regional sampling program called the "Knorr's Cup Cafe" that centers around the mobile diner

ENGLEWOOD CLIFFS, N.J. -- Food sampling is on the road in a mobile diner car that travels to supermarkets, among other locations, while being promoted locally by radio spots.

ntly on the road with the diner cars, a radio buy and sampling program.

For example, Knorr's Soup from CPC Foods here has embarked on a regional sampling program called the "Knorr's Cup Cafe" that centers around the mobile diner car.

The promotion involves a trailer on wheels that has been desig

Register to view the full article