MOBILE FREEZERS MAKE EXTRA SPACE AT STORES

An "off shelf" merchandising program for frozen foods is building incremental sales for a tight department, according to some retailers who are using portable cold cases.The program uses portable coffin-case freezers that contain 10.5 cubic feet of selling space to bring additional merchandising to an area with traditionally fixed square footage.Units have been installed in about 1,500 stores in 17

An "off shelf" merchandising program for frozen foods is building incremental sales for a tight department, according to some retailers who are using portable cold cases.

The program uses portable coffin-case freezers that contain 10.5 cubic feet of selling space to bring additional merchandising to an area with traditionally fixed square footage.

Units have been installed in about 1,500 stores in 17 chains, including Abco Foods, Acme Markets, IGA stores in Arizona, Vons Cos.,

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