MOLAR COORDINATES

The hope is that a growing number of value-added toothpastes with higher price points could make the razor-thin-margin category more profitable for supermarkets.The influx of new toothpastes continues to pose a merchandising challenge for retailers this year. There have been 75 new item entries into the category in the first nine months of this year alone, already exceeding last year's total of 54

The hope is that a growing number of value-added toothpastes with higher price points could make the razor-thin-margin category more profitable for supermarkets.

The influx of new toothpastes continues to pose a merchandising challenge for retailers this year. There have been 75 new item entries into the category in the first nine months of this year alone, already exceeding last year's total of 54 item introductions, according to Tom Vierhile, general manager of Marketing Intelligenc

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