MOLLIE STONE'S ENTERS DOG FIGHT

MILL VALLEY, Calif. -- Mollie Stone's is taking a more strategic approach to its pet business with a departmental reorganization that includes reduced margins and increased product variety.After years of devoting little attention to the pet aisle, the seven-store retailer decided it was time to compete more with category killers, mass merchandisers, club stores and other retailers strongly committed

MILL VALLEY, Calif. -- Mollie Stone's is taking a more strategic approach to its pet business with a departmental reorganization that includes reduced margins and increased product variety.

After years of devoting little attention to the pet aisle, the seven-store retailer decided it was time to compete more with category killers, mass merchandisers, club stores and other retailers strongly committed to pet.

"We've never focused on pet," David Bennett, company co-owner, told S

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