MONDAVI WELCOMES SPRING WITH PROMOTIONS

NAPA VALLEY, Calif. -- Robert Mondavi winery here is celebrating spring this month with new cross-merchandising promotions in supermarkets.Combining cents-off coupons and recipes, the promotions are meant to help sell wine alongside items outside the wine category.The headliner is Vichon Mediterranean, presented in a freestanding wooden display inspired by the produce markets of southern France. The

NAPA VALLEY, Calif. -- Robert Mondavi winery here is celebrating spring this month with new cross-merchandising promotions in supermarkets.

Combining cents-off coupons and recipes, the promotions are meant to help sell wine alongside items outside the wine category.

The headliner is Vichon Mediterranean, presented in a freestanding wooden display inspired by the produce markets of southern France. The display also has woven baskets that hold wine and other items, like olive oi

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