MONEY IN THE FREEZER

Just as the proverbial rose always smells sweet, regardless of its name, retailers are making a sweet profit on international foods in the frozen aisle, regardless of how they are labeled.Some retailers call these items "ethnic frozen"; others may stock them together in an "International" section. Still others simply integrate unusual frozen dishes with similar, but more usual items. Whatever merchandising

Just as the proverbial rose always smells sweet, regardless of its name, retailers are making a sweet profit on international foods in the frozen aisle, regardless of how they are labeled.

Some retailers call these items "ethnic frozen"; others may stock them together in an "International" section. Still others simply integrate unusual frozen dishes with similar, but more usual items. Whatever merchandising strategy is used, these products do well, retailers say.

One who label

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