MONEY IN HAND

The nation's economic downturn could create couponing opportunities for consumer packaged goods manufacturers who want to win over what's become a more price- and promotion-sensitive consumer.The recession and aftershocks of Sept. 11 have made people more financially unsure and, consequently, budget-conscious. While the Conference Board's Consumer Confidence Index initially remained high for months

The nation's economic downturn could create couponing opportunities for consumer packaged goods manufacturers who want to win over what's become a more price- and promotion-sensitive consumer.

The recession and aftershocks of Sept. 11 have made people more financially unsure and, consequently, budget-conscious. While the Conference Board's Consumer Confidence Index initially remained high for months despite an unofficial recession, it dropped from 97 in September to 85.5 in October 20

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