A MONSTER OF A HALLOWEEN

Like Count Dracula turning into a vampire bat, Halloween is changing dramatically, according to retailers who were asked by SN for a recap of how it went a few days after the monster candy sales event became history.There were noticeable shifts in consumer behavior, apparently encouraged by the timing of the holiday and the transformation of past concerns for child safety into community involvement.For

Like Count Dracula turning into a vampire bat, Halloween is changing dramatically, according to retailers who were asked by SN for a recap of how it went a few days after the monster candy sales event became history.

There were noticeable shifts in consumer behavior, apparently encouraged by the timing of the holiday and the transformation of past concerns for child safety into community involvement.

For example, in the last three years Halloween has fallen on or near a weeken

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