MOOVE OVER SODA

Give it two years. The ubiquitous Coke can clutched in the average American teenager's hand may be replaced by none udder than milk.At least, it will if the dairy industry and its partners have their way.Dairy companies and the consumer press have lately been spreading the story that new milk-based flavored drinks are giving the Coca-Colas and Snapples of the world a run for their money, particularly

Give it two years. The ubiquitous Coke can clutched in the average American teenager's hand may be replaced by none udder than milk.

At least, it will if the dairy industry and its partners have their way.

Dairy companies and the consumer press have lately been spreading the story that new milk-based flavored drinks are giving the Coca-Colas and Snapples of the world a run for their money, particularly in the race for the youth market.

SN interviewed retailers and ma

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TAGS: Dairy