WINSTON-SALEM, N.C. -- While coupon distribution in 2002 rose 3.4% to 336 billion coupons, redemption dipped 5.4% to 3.7 billion coupons, according to CMS, a provider of promotion management solutions.
ting program that entices consumers with savings. CMS noted that Brand Saver was supported by magazine advertising, tie-in promotions with retailers, a Web site and electronic newsletters.
Meanwhile, marketers increased the average face values of their coupons by $.04 to $.81. A