MORE THAN MEETS THE EYE

A lot of supermarket operators are rushing to pull together food-service style programs aimed at the fresh-meals market.But from the perspective of the suppliers and distributors who'd like to deliver the products -- ingredients and programs that those retailers are hungering for -- it is proving to be a complicated and sometimes frustrating process.Just ask them, and food-service providers will tell

A lot of supermarket operators are rushing to pull together food-service style programs aimed at the fresh-meals market.

But from the perspective of the suppliers and distributors who'd like to deliver the products -- ingredients and programs that those retailers are hungering for -- it is proving to be a complicated and sometimes frustrating process.

Just ask them, and food-service providers will tell you that the path to supermarket distribution is not simple.

"I fin

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