MORE IS MORE

Candy's not on her list, but she snags a Snickers bar to appease a sudden craving.Her eye then is caught by a sign proclaiming: "3 for $1." She grabs two more.How sweet it is.This scenario is being acted out more and more often lately at checkouts, as well as at end displays and in the aisles. The reason: Supermarket wholesalers and chains are doing more multiple candy programs to move more products

Candy's not on her list, but she snags a Snickers bar to appease a sudden craving.

Her eye then is caught by a sign proclaiming: "3 for $1." She grabs two more.

How sweet it is.

This scenario is being acted out more and more often lately at checkouts, as well as at end displays and in the aisles. The reason: Supermarket wholesalers and chains are doing more multiple candy programs to move more products and take advantage of the higher margins generated by the

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