MORE THAN A PRETTY FACE

SEEKERS (21%) Premium-oriented, this predominantly female segment wants personal care products that deliver results. Age-defying and clinically proven products produced by a brand they trust should meet with acceptance in this segment. Fact: 55% of SEEKERS prefer to be left alone and make their own decisions when purchasing personal care products. NATURALAIRES (18%) This segment is motivated by organic

SEEKERS (21%)

Register to view the full article