MORE RETAILERS DIG CONTINUITY AS MARKETERS ADD THE OFFBEAT

CHICAGO -- More supermarkets are being sold on the sales-building potential of continuity programs, while marketing firms are developing more offbeat promotions to appeal to them, said buyers and exhibitors at the ninth annual Association of Retail Marketing Services Retail Promotion Show here.Representatives from 95% of the major chains, including Kroger Co., Safeway, American Stores Co., Albertson's

CHICAGO -- More supermarkets are being sold on the sales-building potential of continuity programs, while marketing firms are developing more offbeat promotions to appeal to them, said buyers and exhibitors at the ninth annual Association of Retail Marketing Services Retail Promotion Show here.

Representatives from 95% of the major chains, including Kroger Co., Safeway, American Stores Co., Albertson's and Publix, registered for the show, Jan. 9 to 12, and actual buyer attendance was

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