A MORE WHOLESOME STRAIN

Adult concerns about healthier eating have come of age in the baby food category. Fruits and vegetables, and to a lesser extent organic baby food, are the category's growing segments, retailers told SN."I see a trend toward organic and more natural-type products," said Keith Joubert, assistant purchasing manager at Church Point Wholesale Grocery Co., Church Point, La. "Vegetables and juices are doing

Adult concerns about healthier eating have come of age in the baby food category. Fruits and vegetables, and to a lesser extent organic baby food, are the category's growing segments, retailers told SN.

"I see a trend toward organic and more natural-type products," said Keith Joubert, assistant purchasing manager at Church Point Wholesale Grocery Co., Church Point, La. "Vegetables and juices are doing very well," he added.

"This is one area where you wouldn't expect to see muc

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