MORNING CRUNCH

Shoppers entering a number of supermarkets throughout the country are encountering a new and unique advertising program designed to raise awareness of participating brands of cold cereals and to encourage an immediate purchase. What makes the program so unique is that the shoppers themselves then become a direct-marketing medium by passing along the marketing message to other consumers.The new-sprung

Shoppers entering a number of supermarkets throughout the country are encountering a new and unique advertising program designed to raise awareness of participating brands of cold cereals and to encourage an immediate purchase. What makes the program so unique is that the shoppers themselves then become a direct-marketing medium by passing along the marketing message to other consumers.

The new-sprung advertising program, "Supercards," consists of small display cases that are mounted

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