MORRISON TAKES HELM AT QUAKER OATS

CHICAGO -- Quaker Oats here said Robert S. Morrison has been named chairman, president and chief executive officer, effective immediately. hief executive officer of Northfield, Ill.-based Kraft Foods Inc., North America, a subsidiary of Philip Morris Cos., New York.During his tenure there he helped increase sales and profits by defining long-term strategic directions and concentrating resources on

CHICAGO -- Quaker Oats here said Robert S. Morrison has been named chairman, president and chief executive officer, effective immediately.

hief executive officer of Northfield, Ill.-based Kraft Foods Inc., North America, a subsidiary of Philip Morris Cos., New York.

During his tenure there he helped increase sales and profits by defining long-term strategic directions and concentrating resources on Kraft's core business and brands, the company said.

Commenting on his n

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