MOTT'S JUICING UP CATEGORY MANAGEMENT

CHICAGO -- Choosing retailer allies for category management is an inexact science at best, but Mott's U.S.A. is developing the tools it says will move it out of the realm of educated guesswork and closer to fact-based decisions.Last month, the company began an effort to integrate its continuous replenishment, category management and Efficient Consumer Response capabilities, said Stuart Barker, senior

CHICAGO -- Choosing retailer allies for category management is an inexact science at best, but Mott's U.S.A. is developing the tools it says will move it out of the realm of educated guesswork and closer to fact-based decisions.

Last month, the company began an effort to integrate its continuous replenishment, category management and Efficient Consumer Response capabilities, said Stuart Barker, senior category manager at Mott's U.S.A., Stamford, Conn.

He said the company, whic

Register to view the full article

test - Advanced Registered User

Already a member? .