MOUTH APPEAL

Retailers are making a big splash with new mouthwash formulations that go beyond fresh breath.Multipurpose formulations combined with new flavors have regenerated the oral care category, retailers told SN. Sales of mouthwash/dental products were up 2.4% in supermarkets to $275.6 million for the 52 weeks ending May 15, 2005, according to Information Research Inc., Chicago.Consumer trends leading to

Retailers are making a big splash with new mouthwash formulations that go beyond fresh breath.

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