MOUTH WASHOUT

Mouthwashes are moving as slow as molasses on supermarket shelves.But while molasses has a reputation for being slow, it's also known for being sweet. Likewise, supermarket retailers polled by SN said mouthwash sales have the potential to get mighty tasty, too, if category promotions are increased. Food store executives also reported they are feasting on the higher profit margins private-label mouthwash

Mouthwashes are moving as slow as molasses on supermarket shelves.

But while molasses has a reputation for being slow, it's also known for being sweet. Likewise, supermarket retailers polled by SN said mouthwash sales have the potential to get mighty tasty, too, if category promotions are increased. Food store executives also reported they are feasting on the higher profit margins private-label mouthwash can give them.

Shari Steinbach, spokesperson for Spartan Stores, Gra

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