INTO THE MOUTHS OF BABES

Despite the recent warm weather across much of the country, sales of good-for-you hot cereals have increased due to new advertising campaigns directed at children and overall sales increases across all private-label food categories.Hot cereals traditionally were a stable but relatively unexciting category from a sales perspective for supermarkets until about four years ago when the category got a

Despite the recent warm weather across much of the country, sales of good-for-you hot cereals have increased due to new advertising campaigns directed at children and overall sales increases across all private-label food categories.

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