MOVEMENT IN THE FIRST QUARTER

The increase in sales of first-quarter sell-through videocassettes may indicate that more studios are marketing their box-office releases direct to sell-through rather than rental. It also shows that sell-through is not just a seasonal, fourth-quarter business, but consumers are buying videos throughout the year.

The increase in sales of first-quarter sell-through videocassettes may indicate that more studios are marketing their box-office releases direct to sell-through rather than rental. It also shows that sell-through is not just a seasonal, fourth-quarter business, but consumers are buying videos throughout the year.

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