MOVING MUNCHIES

Cookies and crackers, for years a mainstay near the center of the store, are moving on up -- to an earlier position in the shopping pattern.That tactic, though still not widely used, is one of the most dramatic changes taking place as a result of category management efforts in this all-important category. Other modifications include a better mix of products and better-defined segments within the category,

Cookies and crackers, for years a mainstay near the center of the store, are moving on up -- to an earlier position in the shopping pattern.

That tactic, though still not widely used, is one of the most dramatic changes taking place as a result of category management efforts in this all-important category. Other modifications include a better mix of products and better-defined segments within the category, retailers told SN.

The category has been helped along the category mana

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