MOVING THE SHELF-STABLE

WHITE PLAINS, N.Y. -- Supermarkets can help develop shelf-stable dessert profits by merchandising the category during holiday periods and promoting it for new occasions, said an official with Kraft Foods here.t Foods' Desserts & Snacks division, which manufactures the Jell-O line of desserts, told SN.One way Kraft is looking to ensure there's always room for Jell-O and the other shelf-stable dessert

WHITE PLAINS, N.Y. -- Supermarkets can help develop shelf-stable dessert profits by merchandising the category during holiday periods and promoting it for new occasions, said an official with Kraft Foods here.

t Foods' Desserts & Snacks division, which manufactures the Jell-O line of desserts, told SN.

One way Kraft is looking to ensure there's always room for Jell-O and the other shelf-stable dessert brands in shopping carts is by rolling out the Jell-O Efficient Mercha

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