MPA PLANS 'LIVELY' AGENDA FOR RETAILERS

WASHINGTON -- When retailers gather here later this month for the Retail Conference of the Magazine Publishers of America, New York, they will find a more high-powered agenda than in past years, according to Anne Finn, MPA's senior vice president of consumer marketing.At the opening festivities, an emphasis on magazines and books as entertainment will reflect this year's theme, "Print Comes to Life."

WASHINGTON -- When retailers gather here later this month for the Retail Conference of the Magazine Publishers of America, New York, they will find a more high-powered agenda than in past years, according to Anne Finn, MPA's senior vice president of consumer marketing.

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