MPA RETAIL CONFERENCE 2006

ORLANDO, Fla. - Supermarket magazine category managers can gain more premium floor space by communicating the category's value to the rest of the store, said speakers and retailers at the Marketing of Magazines and Books: Retail Conference 2006, cohosted by the Magazine Publishers of America and the International Periodical Distributors Association here last week."I challenge magazine category managers

ORLANDO, Fla. - Supermarket magazine category managers can gain more premium floor space by communicating the category's value to the rest of the store, said speakers and retailers at the Marketing of Magazines and Books: Retail Conference 2006, cohosted by the Magazine Publishers of America and the International Periodical Distributors Association here last week.

"I challenge magazine category managers to fight for space," said Stephen Burbridge, senior vice president, sales and logi

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