MPA STUDIES SUGGEST DISTRIBUTION ALTERNATIVES

NEW YORK -- The Magazine Publishers of America here recently released the results of two new reports that offered solutions to alleviate problems in the single-copy magazine distribution system.The first study, released just before the American Magazine Conference 2001 here last week, offered remedies such as a more direct relationship between publishers and retailers, and a "cost-to-serve" model

NEW YORK -- The Magazine Publishers of America here recently released the results of two new reports that offered solutions to alleviate problems in the single-copy magazine distribution system.

The first study, released just before the American Magazine Conference 2001 here last week, offered remedies such as a more direct relationship between publishers and retailers, and a "cost-to-serve" model to help align payments and incentive conflicts within the current distribution system.

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