MR. D'S SHUFFLING LOYALTY PROGRAM TO HIKE CARD-BASED PLAY

INDIANAPOLIS -- Mr. D's Food Markets here plans to increase its card-based transactions significantly by early 1998 following the upgrade of its frequent-shopper program next month.Mr. D's expects the upgrade of its customer loyalty program to increase its card-based transactions by at least 10%."Currently, we are seeing our customer card transactions steady in the mid-50% range," said Mark Dietel,

INDIANAPOLIS -- Mr. D's Food Markets here plans to increase its card-based transactions significantly by early 1998 following the upgrade of its frequent-shopper program next month.

Mr. D's expects the upgrade of its customer loyalty program to increase its card-based transactions by at least 10%.

"Currently, we are seeing our customer card transactions steady in the mid-50% range," said Mark Dietel, president of Mr. D's. "We are hoping to see that number increase to at least

Register to view the full article