MRAC OFFERS GUIDE TO TESTING SCAN-BASED TRADING

NEW YORK -- The Magazine Retail Advisory Council here was expected by early this week to release a document that will provide some guidelines for the testing of scan-based trading of magazines at retail.The document, called "Recommendations for Pilot-Testing the Application of Scan-Based Trading to Magazines: Phase 1 of the MRAC Scan-Based Trading White Paper," was developed during the past eight

NEW YORK -- The Magazine Retail Advisory Council here was expected by early this week to release a document that will provide some guidelines for the testing of scan-based trading of magazines at retail.

The document, called "Recommendations for Pilot-Testing the Application of Scan-Based Trading to Magazines: Phase 1 of the MRAC Scan-Based Trading White Paper," was developed during the past eight months by representatives from the retailing, wholesaling, distributing and publishing i

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