MULTI-LEVEL ALLIANCES

Retailers know the U.S. population of Hispanics is growing as quickly as its economic clout. What they need now is more reliable subcultural data so their stores can cater better to the Latino consumer.One way traditional supermarkets are doing this is collaborating more closely with consumer packaged goods manufacturers. Such relationships often translate into unique retail events, displays and advertising.Food

Retailers know the U.S. population of Hispanics is growing as quickly as its economic clout. What they need now is more reliable subcultural data so their stores can cater better to the Latino consumer.

One way traditional supermarkets are doing this is collaborating more closely with consumer packaged goods manufacturers. Such relationships often translate into unique retail events, displays and advertising.

Food City, a 58-unit Hispanic chain that Bashas', Chandler, Ariz., a

Register to view the full article