MULTIMEDIA PUSH PLANNED FOR NATIONAL SWEEPSTAKES

LOS ANGELES -- Rysher Entertainment here, TV Guide, Radnor, Pa., and Val-Pak, New York, this month are teaming up for a national sweepstakes offer that's being promoted in supermarkets, on the George & Alana TV show and through direct mail.The George & Alana Show is distributed by Rysher Entertainment.Ads will run in five weekly issues of TV Guide in addition to television spots and segments on the

LOS ANGELES -- Rysher Entertainment here, TV Guide, Radnor, Pa., and Val-Pak, New York, this month are teaming up for a national sweepstakes offer that's being promoted in supermarkets, on the George & Alana TV show and through direct mail.

The George & Alana Show is distributed by Rysher Entertainment.

Ads will run in five weekly issues of TV Guide in addition to television spots and segments on the George & Alana Show. In-store displays in supermarkets and a fo

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