MULTIMEDIA SPEEDS A&P TRAINING OF DSD TEAM

CHICAGO -- A&P, Montvale, N.J., is taking computer-based training to the back door by introducing interactive modules for instruction in direct store delivery procedures.Through software running on multimedia personal computers and linked to in-store processors, receivers and store management are learning DSD tasks in a real-time, simulated environment.The chain is rolling out the program to 10 stores

CHICAGO -- A&P, Montvale, N.J., is taking computer-based training to the back door by introducing interactive modules for instruction in direct store delivery procedures.

Through software running on multimedia personal computers and linked to in-store processors, receivers and store management are learning DSD tasks in a real-time, simulated environment.

The chain is rolling out the program to 10 stores each week and already has seen a dramatic reduction in training time,

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