MULTIPACKS ARE KING

The biggest trend in paper towels and bathroom tissue is just that: big. Multipacks are not only what retailers most want to sell; they make up the area where the growth in the paper goods category appears to be."Manufacturers in this area are trying to promote larger packs and rolls. Everyone is footballing the four-roll packs and losing money on them. There is a switch under way from the four-pack

The biggest trend in paper towels and bathroom tissue is just that: big. Multipacks are not only what retailers most want to sell; they make up the area where the growth in the paper goods category appears to be.

"Manufacturers in this area are trying to promote larger packs and rolls. Everyone is footballing the four-roll packs and losing money on them. There is a switch under way from the four-pack to double rolls and multipacks of six, nine or 12," said Mike Skowronek, buyer at Cop

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