MULTIPARTNER CATEGORY MANAGEMENT HAS PROMISING START

SAN ANTONIO -- While the most basic category management relationship involves only a manufacturer and a retailer, early results of an effort adding broker and wholesaler input to the mix have been positive.This category management project brought together Fleming Cos., Oklahoma City; Cristal Co., a broker based here; five manufacturers and Super S, a 45-store chain based here.Refrigerated product

SAN ANTONIO -- While the most basic category management relationship involves only a manufacturer and a retailer, early results of an effort adding broker and wholesaler input to the mix have been positive.

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