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After years of stagnation, innovative product delivery forms could breathe new life into children's vitamins sections in supermarkets.Already, W. Lee Flowers & Co., Lake City, S.C., reports that a vitamin that fizzes in the mouth is one of its strongest movers in the segment, and Bashas' Markets, Chandler, Ariz., notes a gumball multivitamin led as its hottest seller in the segment during much of

After years of stagnation, innovative product delivery forms could breathe new life into children's vitamins sections in supermarkets.

Already, W. Lee Flowers & Co., Lake City, S.C., reports that a vitamin that fizzes in the mouth is one of its strongest movers in the segment, and Bashas' Markets, Chandler, Ariz., notes a gumball multivitamin led as its hottest seller in the segment during much of 2004.

These are bright spots in an area that also holds strategic potential

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