MULTIRETAILER LOYALTY-CARD PLAN FADES FOR RAINBOW

MINNEAPOLIS -- Rainbow Foods here, a division of Fleming Cos., Oklahoma City, has pulled out of a multiretailer loyalty program, giving customers until Aug. 29 to redeem all earned gift certificates. It is unclear if Rainbow will pursue a new loyalty program."Although we were in the Gold Points program from its inception, upon reassessment it did not fit in with our long-term marketing plans," Rainbow

MINNEAPOLIS -- Rainbow Foods here, a division of Fleming Cos., Oklahoma City, has pulled out of a multiretailer loyalty program, giving customers until Aug. 29 to redeem all earned gift certificates. It is unclear if Rainbow will pursue a new loyalty program.

"Although we were in the Gold Points program from its inception, upon reassessment it did not fit in with our long-term marketing plans," Rainbow officials said in a statement. They could not be reached for further comment.

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