MUSHROOMS, ESPECIALLY EXOTICS, SPROUT GAINS

DUBLIN, Calif. -- The earthy mushroom commands respect as a produce department leader, matching potatoes, bananas and lettuce in sales and profits per square foot, according to a recent survey of retailers by the Mushroom Council here.In the survey, retailers said mushrooms continued to support overall sales in the produce department and they expected the category to continue to grow for the next

DUBLIN, Calif. -- The earthy mushroom commands respect as a produce department leader, matching potatoes, bananas and lettuce in sales and profits per square foot, according to a recent survey of retailers by the Mushroom Council here.

In the survey, retailers said mushrooms continued to support overall sales in the produce department and they expected the category to continue to grow for the next several years.

Currently, whole and sliced white mushrooms are the big sellers,

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