MUSTACHE CAMPAIGN LAUNCHES CONSUMER CONTEST

CHICAGO -- Dairy Management Inc., and the National Fluid Milk Processor Education Program, both based here, and both generators of the widely successful Milk Mustache ad campaign, have launched a promotion that takes a new twist on their own concept by giving consumers what they really want -- a chance to become part of the act.The Milk Mustache Fame Game campaign rolled out June 1, with more than

CHICAGO -- Dairy Management Inc., and the National Fluid Milk Processor Education Program, both based here, and both generators of the widely successful Milk Mustache ad campaign, have launched a promotion that takes a new twist on their own concept by giving consumers what they really want -- a chance to become part of the act.

The Milk Mustache Fame Game campaign rolled out June 1, with more than 200 million gallons of white milk nationwide sporting colorful peel-off game pieces on

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TAGS: Dairy