IN MY OPINION

The news that A&P's Master Choice private label "is starting to act like a national brand" is being greeted with trepidation, to say the least, by national-brand marketers. A&P's plans to use Actmedia's in-store merchandising programs at 72 Farmer Jack stores in Michigan would seem to confirm a recent study by Meyers Research Center that 91% of retailers expect to begin merchandising their store brands

The news that A&P's Master Choice private label "is starting to act like a national brand" is being greeted with trepidation, to say the least, by national-brand marketers. A&P's plans to use Actmedia's in-store merchandising programs at 72 Farmer Jack stores in Michigan would seem to confirm a recent study by Meyers Research Center that 91% of retailers expect to begin merchandising their store brands more aggressively.

Just when it seemed that retailers and marketers were me

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