IN MY OPINION

It's time for a change of terms in the world of private labels. The term "private label" itself has evolved far beyond its original connotations of a bargain brand or generic (no-name) product. In today's retail marketplace, private label carries diverse meanings because of its different quality tiers. It ranges from the acceptable up to superior quality. People, unhappy with its historical connotations,

It's time for a change of terms in the world of private labels. The term "private label" itself has evolved far beyond its original connotations of a bargain brand or generic (no-name) product. In today's retail marketplace, private label carries diverse meanings because of its different quality tiers. It ranges from the acceptable up to superior quality. People, unhappy with its historical connotations, are using other terms to describe private labels today. Some now call it a retailer or

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