IN MY OPINION

For manufacturers, the process of implementing category management requires a new management focus. Instead of emphasizing individual brands and product lines, manufacturers must demonstrate how products can lead to category growth.There are three areas in which you must be proficient to succeed at category management:1. Advanced information technology.2. Sophisticated business analysis.3. Strategic

For manufacturers, the process of implementing category management requires a new management focus. Instead of emphasizing individual brands and product lines, manufacturers must demonstrate how products can lead to category growth.

There are three areas in which you must be proficient to succeed at category management:

1. Advanced information technology.

2. Sophisticated business analysis.

3. Strategic business manager skills.

The process of ca

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