IN MY OPINION

Consumer products have realized only 1.9% in real growth over the last 10 years. As a result, competition betwen trade classes has become a battlefield. Winning retailers are focusing on (1) leveraging their core businesses, and (2) pursuing growth opportunities.These two strategies find their nexus in the arena of drugs switching from prescription to over-the-counter status (Rx-to-OTC). This represents

Consumer products have realized only 1.9% in real growth over the last 10 years. As a result, competition betwen trade classes has become a battlefield. Winning retailers are focusing on (1) leveraging their core businesses, and (2) pursuing growth opportunities.

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