IN MY OPINION

You are continuously searching for better ways to compete and succeed in today's marketing environment. Your brands are under pressure from everyday low pricing, private label, Efficient Consumer Response, etc. Past strategies have used pricing as the key component for many brands. However, most marketing organizations are finding that price alone is not the answer. For price is a tactic that can

You are continuously searching for better ways to compete and succeed in today's marketing environment. Your brands are under pressure from everyday low pricing, private label, Efficient Consumer Response, etc. Past strategies have used pricing as the key component for many brands. However, most marketing organizations are finding that price alone is not the answer. For price is a tactic that can be, and often is, easily duplicated.

More brands are turning to in-store programs to comp

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