IN MY OPINION

Account-specific marketing has become a real part of today's consumer goods business. For manufacturers to gain the attention needed to differentiate or grow a brand, they must work with retailers. Account-specific marketing is understanding needs of the manufacturer's customers, as well as the consumers'. It is creating a business partnership with retail customers by developing programs that are

Account-specific marketing has become a real part of today's consumer goods business. For manufacturers to gain the attention needed to differentiate or grow a brand, they must work with retailers. Account-specific marketing is understanding needs of the manufacturer's customers, as well as the consumers'. It is creating a business partnership with retail customers by developing programs that are mutually beneficial and that will support both the manufacturer's and the retailer's 'brand image

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